Updated July 2026
Bloom is built so that the most personal part of a video call, your face and your voice, stays with you. This page explains what the Mac app does on your device, the few times it reaches the internet, and the small amount of information the website handles.
Your camera and microphone never leave your Mac.
The desktop app reads your framing, posture, expression, voice, and speech to coach you while you talk. All of that analysis happens on your own Mac, in real time. Turning speech into text and writing your session reports also run on your Mac. There is no account to create, and the app sends nothing about your calls anywhere on its own.
Your sessions, transcripts, and reports are saved as ordinary files in the app's own folder inside your Mac's Application Support directory. They stay on your Mac so only you can read them. You can delete any single session from inside the app.
Keeping a recording of a call's audio is off unless you turn it on. When it is on, the audio stays on your Mac like everything else, and you can set a retention window so recordings older than the number of days you choose are removed automatically. You can also change the window or turn recording back off at any time.
The app makes a few kinds of network request, and each one is something you can see or turn off:
The error report above is the anonymous kind: log lines and basic system information, never your transcripts or recordings. If you would rather send something by hand, you can also save a diagnostics file from the app's Diagnostics screen. It gathers the same logs and app information into a file on your Desktop that you choose to send us.
The app can include the other side of a call in what it hears, but only if you turn that on, and it walks you through a consent note first. Because the laws about recording conversations vary by place, you are responsible for letting the other people on a call know when the law where you are requires it.
On this website, the one thing we collect is the email address you give us when you join the waitlist. We use it for a single purpose: to tell you about Bloom and to share early-access news. We never sell it, rent it, or share it for advertising, and you can unsubscribe from any message we send.
Waitlist sign-ups are handled by Formspree, which receives and stores your email on our behalf so we can reach you. Their handling of that data is covered by their own privacy policy.
The site is hosted on Vercel, and we use Vercel's privacy-friendly analytics for page views and basic performance, without cookies.
We also use Google Analytics to understand how people find and use the site, for example which pages they land on and where they came from. Google Analytics sets its own cookies and processes that data on our behalf, with IP addresses anonymized. We do not use it for advertising, and we do not run advertising trackers. You can opt out for all sites with Google's browser add-on.
The homepage also has a live demo you can try in your browser. It reads posture and expression in the page itself, but for speech it uses your browser's built-in speech recognition, which in some browsers, including Chrome, sends short pieces of audio to the browser's maker to turn it into text. Bloom never receives or stores that audio, and the Mac app does all of this on your own device.
Everything the app saves lives on your Mac, so you are in control of it: delete a session in the app, set a recording retention window, or remove the app's folder to clear it all. For the waitlist, you can unsubscribe from any message or ask us to delete your email, and we will.
If you're in the EEA, UK or Switzerland, analytics cookies stay off until you accept them. You can withdraw consent at any time: reset your analytics choice.
As Bloom grows, we will update this page and revise the date above. If a change meaningfully affects how we handle your information, we will say so clearly.
Questions about privacy? Reach us at privacy@ticticbloom.com.